MONTHLY CHANCE MEETINGS
Monday, March 6, 5 - 7 pm @ The Virginian Saloon (750 West Broadway)
Please register below
NOTE NEW LOCATION @ THE NEWLY REMODELED VIRGINIAN SALOON
Sometimes all you need is the right connection and a little inspiration. Well, what are you waiting for? Find both at our free monthly networking event. You never know...
Theme: Living your idea through your customers eyes with Sandy Schultz Hessler
We talk a lot about the power of elevator pitches to clarify and quickly message what we’re doing and why.
But to truly understand how to build stickiness and loyalty to our products and services, we need to learn to walk in our customers’ shoes. When we learn how to speak in their language and understand their hopes / fears / desires and world view, we tap into creating community and loyalty beyond just buying a product — and that can make all the difference in how we show up to our employees, customers, and suppliers as well as opening up new ways of distribution, product design, pricing, and packaging.
Come and play with "living your idea through your customers’ eyes" and the expand your art of powerful story telling and the business that follows.
Sandy is a passionate marketer, social entrepreneur and teacher. She spent the first seven years of her career in brand management at Procter & Gamble - learning to view the world through customers' eyes and building brands and programs that best meet their needs. She then switched her focus to the social and non-profit worlds. A member of the Imagitas founding team (a marketing services company that focused on public service through private enterprise), she led the build out of the organizational plan for a highly successful business. In 1998, Imagitas received a prestigious "Hammer Award" from then Vice President Al Gore for helping build a government that works better and costs less. In 2005, the company was acquired by Pitney Bowes.
Over the past twenty-eight years, Sandy has been an instructor at the college level in the fields of leadership, marketing, entrepreneurship and communications. Most recently, Sandy served as Assistant Dean at Harvard Kennedy School running the career services and internship office. Sandy was also the Co-Founder of Imagitas. She has also done significant leadership, teamwork, fundraising and strategy training in both the private and non-profit sectors - past clients include NASA, General Motors and the Center for Women & Enterprise. Consistently, Sandy is able to help people create a vision and make it happen, whether individually or organizationally.
NEWS AND NOTES
NOW ACCEPTING APPLICATIONS FOR START UP SUCCESS: FUNDAMENTALS
Do you have a business idea or want to take a new business to the next level? Silicon Couloir is offering Start-Up Success: Fundamentals, our annual business intensive program, this spring with world-class instructors Sandy Hessler and Liza Millet. Don't miss this opportunity to gain business skills, strategies, and tools with a community of your peers. This year, we've added an additional week at no extra cost.
Dates: April 14-16 (weekend), 5 Wednesday evenings following, May 19-21 (weekend), and Wednesday evening May 24.
"Start-Up Success came along exactly when I needed it. I had an idea, and the groundwork laid for how to approach bringing my idea to fruition, but there were holes I wanted to fill in my pitch deck, and I didn't know where to begin. Sandy and Liza provided a wealth of knowledge and guidance, as well as asked the hard questions other people may have avoided – and they forced me to get creative about finding the answers. I feel confident moving forward and pitching my business, but know that I can reach out for advice, or a reality check when I need it."
— Megan LaTorre
2020 Start-Up Success Graduate
Join the Teton region’s new economy & help support our thriving entrepreneurial ecosystem. Silicon Couloir is hiring a full-time Cowork Space & Administrative Manager.
SWEET HOLLOW FARMS CSA REGISTRATION IS NOW OPEN
One of our newest TEAMS companies, Sweet Hollow Farms is accepting customers for nutritions organic local produce this summer. Pick up is in Jackson or Victor.
LEARN MORE ABOUT SILICON COULOIR
HAVE NEWS TO SHARE?
As always, please feel free to send news of your company's press, events, successes, and milestones to Gary@siliconcouloir.com and we'll do our best to feature them in our newsletters!
ARE YOU A COMMUNITY CARETAKER?
Silicon Couloir strengthens our Teton regional community by empowering the entrepreneurial ecosystem. More than just business development, we believe in enriching our community character and enhancing our mountain town culture. Help us support business pioneers in the Tetons by becoming a community caretaker!
To offer your time or talent, please email us at Gary@siliconcouloir.com.